Our Story


Michael Lang is a New York Native as was born in Saugerties, NY.  He grew up in the Hudson Valley on his family’s property just outside of Woodstock. Michael graduated high school in 11th grade to pursue a professional motorcycle career.   His father was an artist and owned the sign company, Lang Signs.  Not being a pictorial painter like his Dad, Michael’s focus was on the sales portion of the family business.  A SUNY graduate, he began his sales and marketing career with Whiteco Metrocom which was one of the largest billboard companies in the United States.  He quickly became a top account executive and was promoted to sales manager in Harrisburg, PA. In the Harrisburg regional office, he managed the sale of billboards in five states. With a record year, he was promoted again to become the youngest General Manager in the country, managing a staff of 32. In his second year as a VP/GM in the Albany office, Michael was honored with winning the highest profit margin of any office nationwide. In addition to managing the office, he also specialized in the billboard real estate development for the company. In 1995, at the age of 29, Michael resigned from Whiteco and formed Lang Media with one billboard.

Shortly thereafter, Michael signed an agreement with the Capital District Transportation Authority (CDTA) to manage the sales of the transit buses and bus shelters.  As a new company, Lang Media continued to build new billboard locations.  CDTA experienced their largest sales increase in history with Lang Media exceeding  the prior vendor by 800%.  Throughout the early 2000’s, Lang Media secured 50 of New York’s most premiere billboard locations.

Michael is always in expansion mode and in 2014 he entered the NYC market with the company’s first location in Manhattan.  An avid guitar player, Michael is married to Kristen Lang (VP of Marketing) and has four children.  With strong family values, he is proud to work with his family and friends – exactly how he started!

By 2014, Lang Media became Upstate New York’s largest privately-owned billboard company. In 2015, to better focus on his billboard real estate opportunities,he sold the New York billboard advertising assets. Today Lang Media strives to develop and / or purchase the best billboard or tower locations in America.